The New Home of Ink & Matter


Welcome to the new site and home of Ink & Matter (previously Moon Daisy Design). In case you don’t already know me, I’ll go ahead and introduce myself.

My name is Amber John, and I started this little business back in January 2015 under the (quickly thought-up) name Moon Daisy Design. I started selling my calligraphy products on Etsy, quickly turning my hobby into a legitimate business. I had more interest than I could have ever imagined, which I couldn’t be more grateful for.

Over the last year, I’ve learned so much – about myself, calligraphy, lettering, and especially running my own business. That’s why, after several months, I decided to create a name that more accurately reflects myself and my business. I settled on Ink & Matter for several reasons, which I’ll go into in a future post, but for now I’m so excited to continue to develop and maintain this new brand identity.

Thank you so much to everyone who has supported me – clients, friends, and family. I plan to use this blog to share my own lessons, reviews, insights, and to share a little more about myself and my business.

In the meantime, take a look around my new website! Cheers!